Twitter and other social media platforms often adjust their setup process, so these steps may change in the future, but as of February 2022, these are the steps to set up a Twitter account for business use:
- Create an account. Visit the Twitter homepage and click “sign up.” You’ll be prompted to create a username and Twitter handle, provide your business email and a phone number, and supply your date of birth to confirm that you meet the age requirements to use the service (your birthdate is not publicly available information). Be sure to pick a Twitter handle that clearly represents your business, but you can adjust it later if needed.
- Verify your account. Once you complete the first step, Twitter will send a verification code to the phone number you provided. Enter that code in the provided space and click “next.”
- Create a password. As you should when signing up for any account online, make sure that this password is hard to guess and not in use for any of your other accounts. Use a combination of letters, numbers and special characters to make it unique and complex.
- Complete your profile. Now that you’ve supplied the basics, you’ll be prompted to fill out your profile. You will need these components for a complete business Twitter profile:
- Upload a profile picture. This is often your company’s logo or, if you’re creating a personal account to use for business purposes, a professional photo of yourself. Upload the picture (approximately 400 by 400 pixels) and adjust if necessary.
- Write a bio. Describe your business succinctly in this 160-character space. You may wish to include one or two hashtags that are important to your business.
- Select your interests. Next, you’ll be prompted to select some areas of interest so Twitter can recommend like-minded users for you to follow. You can skip this stage, but it will be helpful to select areas of interest related to your business. For example, if you are opening a Twitter business account for a home renovation company, you may want to select “home improvement” or “interior design” as categories of interest.
- Choose users to follow from the suggestions. You’ll then receive a list of popular accounts that Twitter recommends you follow. You can skip this step if you already know which accounts you want to follow, but you do want to get started with following other users. If you do take some of Twitter’s suggestions, only select the recommended profiles that relate to your business, rather than people you are personally interested in following who are not relevant to your brand or industry.
- Tell Twitter if you want to receive notifications. Turn on notifications for now, as this is the best way for you to act and respond to others quickly as your Twitter presence grows.
- Upload your cover photo and other business information. You have a few more items to provide before your profile is complete.
- Create a cover photo. Upload an image or custom graphic that represents your business. This could be an original photo or illustration, your tagline, or other branded imagery. The recommended dimensions of this graphic are 1500 by 500 pixels.
- Add your location and website. Select “edit profile” on your main profile page to supply this information. For the location field, if your company has multiple branches, select the location of your headquarters.
Key takeaway: You can create a business profile on Twitter in a few simple steps. You mainly just need to supply your business’s basic information and add some personality and detail to your brand profile.